Mobile marketing trends keep pressing forward. There is no excuse for your website not to be totally mobile compatible at this stage of the game. It has been the leading web user platform for some time now. Mobile is continuing to dominate as we move forward. Now that you have a fully responsive website, google and your visitors are pleased but I expect more to come. Keep your eyes out for ever better mobile themes and templates that continue to improve user enhancement and engagement.
It is time to delve deeper into mobile marketing developments to stay ahead of the curve! Check-out the latest mobile marketing trends in ‘smart’ apps. It will remind you of the old icon hit series TV show Cheers, where “Everyone knows your name” (see below).
What does Googles move away from cookies on YouTube mean? Is user logged-in data the solution for cross-device tracking? What does this all mean for your digital marketing? Yes, latch on to your seats and ride the mobile wave. ~ DOC
How Smart Apps Will Change The Mobile Marketing Game In 2017. In 2016, my mobile marketing company analyzed millions of mobile interactions, and our data showed that personalized content inside push notifications boosts engagement four times. What’s more, personalized send times lifted retention seven times…. How Smart Apps Will Change The Mobile Marketing Game In 2017
Google recently announced that YouTube will turn to logged-in user data to verify views and ensure that relevant advertising reaches the right consumers. This will allow publishers, brands, and marketing to draw on all the highly contextual demographic and behavioral data that Google gathers from mobile consumers…. Mobile Marketing and the YouTube Cookie Shift
Mobile is Driving Strategic Marketing