Mobile Marketing Strategy and Loyalty Programs

The smartphone is the central communication and computing device today and moving into the future. People wake-up to it, use to talk, text, email, store their contacts, appointments and notes, search the web and use their favorite apps. The smartphone is in their personal possession all day, till they wake up to it the next day! What better place to focus your marketing program strategy?

The fact that you have direct access to the user for possible direct communication on the mobile smartphone via talk, text and push notifications and email if needed, makes it all the more dynamic and powerful. Of course, you need effective marketing strategy to gain such access!

Small independent businesses listen up! Ask yourselves do you feel at a disadvantage against the nationals and multi-nationals and all those franchises?  Yeah, you should! They have the resources and expertise to leverage cutting edge digital marketing. In today’s world that means mobile marketing! They run attention getting marketing campaigns that get read within 3 minutes 85% of the time and have a 20% response rate! DO YOU?

mobile-marketing-strategies

Mobile Marketing Strategy Considerations

  • ​Are your promotion campaigns customized for mobile marketing design? Like, Incorporating vertical video promos for ads and social media ideal for the mobile device display.
  • Is your website optimized and fully responsive for mobile use? Intuitive user navigation and structure, with lighting fast page load speed. See… website optimization.
  • ​Do you utilize text messaging for promos &/or reminders? More advance solutions include SMS with Bot/Chat automation software or customized mobile marketing applications with push notifications. Promotional advantages can be considerable!

​Loyalty Programs for Small Business Can Leverage Mobile

The cost of retaining a customer vs acquisition of new customer 1-5, customer retention and value optimization is key to success!

Understand that if your marketplace is not national in scope or scale your mobile marketing investment needs to be in scale with your market size. Yet, still accomplish the same customer access and loyalty to the competition of the big guys in your marketplace.

There is a business saying that says it all, when it comes to customer retention “80% of one’s business comes from 20% of your customers”. Meaning your most loyal customers are your bread and butter!

Do you think smart loyalty programs can make a difference? Yeah, you bet! Small independent businesses need to compete with a mobile marketing approach that is both affordable, customizable and productive to your marketing needs. How can you afford not explore such an opportunity? Look at these mobile marketing factoids below.

mobile-marketing

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​Mobile Marketing Strategy Base on Facts

Compliments: 25+ Awesome Mobile Marketing Statistics for 2020

1. In August 2019, U.S. businesses devoted 11.2 % of their marketing budget toward mobile marketing.

(Source: Statista)

Mobile marketing statistics show clearly that mobile is on the rise. Mobile has a definite advantage over desktop in 2019 in terms of usage (but not in terms of monetization).

2. Consumers spend more than 5 hours a day on their smartphone.

(Source: Blue Corona)

Maybe you don’t need me to tell you this one. After all, we all notice people who can’t look away from their phones. Smartphone addiction is real and is everywhere around us. It works like this: The more time people spend on their phones – the more mobile marketing thrives.

3. Mobile phone user penetration worldwide reached 67% in 2019.

(Source: DataReportal)

According to mobile device usage statistics in 2018, the number of mobile phone internet users in the United States is estimated to increase from 237 million in 2017 to 275 million by 2022.

4. In 2019 16% of US internet users will use a mobile phone exclusively to go online.  

(Source: eMarketer)

Mobile vs desktop usage stats in the US in 2018 shows that the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022. More and more people will stop using desktop in favor of mobile in the near future.

5. 80% of internet users own a smartphone.

(Source: Smart Insights)

Not surprising. Do you have a relative, friend or a colleague without a smartphone? Not too likely. In fact, chances are some of them have more than one.

loyalty-programs-for small-business

​Mobile Marketing Strategy Customized to Your Business Needs

So, again, can a local independent business find an affordable mobile marketing solution? Yes!

If, what I am saying to you rings true (it should). Ask yourself, the old definition of insanity; ‘doing the same things over and over again and expecting a different result”.

There are numerous mobile marketing services and strategies to consider. Such as SMS, MMS, APPs, Data, Analytics, CRM, administration for a comprehensive marketing and loyalty program.

Understanding all the available options, cost and their effectiveness as customized to your specific business needs and budget is what makes for smart business. But, one thing for sure nothing ventured nothing gained! So, step out of your comfort zone and be pro-active!

The marketing game field has changed, your marketing strategy needs to adjust accordingly. Mobile marketing is the new playing field as the above factoids show… DOC works and plays in the digital marketing trenches keeping abreast of the latest insights. There are many mobile software solutions to help make it affordable and productive for you to get in the game, play, compete and win. The ball is in your court! DOC offers such specialty consulting and services, ​Submit your complementary RFP (see main menu) today!

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