Mobile Marketing Strategy and Loyalty Programs


The smartphone is the present and future go-to communication and computing device. People start their day waking up to it, plan, schedule appointments, take notes, set reminders for their day. It is a digital rolodex offering comunication by talk, text, email or video chat. Then there is the Instant access to camera for images & video to record ones desires in life, All capped with access to everything the web has to offer.

It is an absolute understatement to just say the smartphone has changed the world and life as we knew it. Did I mention, after being in ones personal possession all day, the smartphone will end up on the night stand recharging till its wake up alrm the following morning! 

What better place to focus your marketing program strategy?Targeting the smartphone device and user to take advantage of such access is a no-brainer! Choose your comunications target device and weaponize your marketing plan for it with any channel combination  of talk, text, email, push notifications or online advertizing.

Small independent businesses listen up! Ask yourselves do you feel at a disadvantage against the big regionals, nationals and multi-nationals?  Yeah, you should! They have the resources and expertise to leverage cutting edge digital marketing. In today’s world that means mobile marketing! They run attention getting marketing campaigns that get read within 3 minutes 85% of the time and have a 20% response rate! Do you?

Mobile Marketing Strategy Considerations

  • Are your promotion campaigns customized for mobile marketing design? Like, Incorporating vertical video promos for ads and social media ideal for the mobile device display.
  • Is your website optimized and fully responsive for mobile use? Intuitive user navigation and structure, with lighting fast page load speed. See… website optimization.
  • Do you utilize text messaging for promos &/or reminders? More advance solutions include SMS with Bot/Chat automation software or customized mobile marketing applications with push notifications. Promotional advantages can be considerable!

Loyalty Programs for Small Business Can Leverage Mobile

The cost of retaining a customer vs acquisition of new customer is 1-5, customer retention and value optimization is a key to success!

Mobile marketing investment needs to be in scale with your marketplace and objectives. Yet, still accomplish the same customer access and loyalty to the competition of the big guys in your marketplace.

There is a saying that says it all, when it comes to customer retention “80% of one’s business comes from 20% of your customers”. Meaning your most loyal customers are your bread and butter!

Do you think smart loyalty programs can make a difference? Yeah, you bet! Small independent businesses need to compete with a mobile marketing approach that is both affordable, customizable and productive to your marketing needs. How can you afford not explore such an opportunity? Look at these mobile marketing factoids below.


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Mobile Marketing Strategy Base on Facts

Compliments: 25+ Awesome Mobile Marketing Statistics for 2020

1. In August 2019, U.S. businesses devoted 11.2 % of their marketing budget toward mobile marketing.

(Source: Statista)

Mobile marketing statistics show clearly that mobile is on the rise. Mobile has a definite advantage over desktop in 2019 in terms of usage (but not in terms of monetization).

2. Consumers spend more than 5 hours a day on their smartphone.

(Source: Blue Corona)

Maybe you don’t need me to tell you this one. After all, we all notice people who can’t look away from their phones. Smartphone addiction is real and is everywhere around us. It works like this: The more time people spend on their phones – the more mobile marketing thrives.

3. Mobile phone user penetration worldwide reached 67% in 2019.

(Source: DataReportal)

According to mobile device usage statistics in 2018, the number of mobile phone internet users in the United States is estimated to increase from 237 million in 2017 to 275 million by 2022.

4. In 2019 16% of US internet users will use a mobile phone exclusively to go online.  

(Source: eMarketer)

Mobile vs desktop usage stats in the US in 2018 shows that the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022. More and more people will stop using desktop in favor of mobile in the near future.

5. 80% of internet users own a smartphone.

(Source: Smart Insights)

Not surprising. Do you have a relative, friend or a colleague without a smartphone? Not too likely. In fact, chances are some of them have more than one.

loyalty-programs-for small-business

Mobile Marketing Strategy Customized to Your Business Needs

So, again, can a local independent business find an affordable mobile marketing solution? Yes!

If, what I am saying to you rings true (it should). Ask yourself, the old definition of insanity; ‘doing the same things over and over again and expecting a different result”.

There are numerous mobile marketing services and strategies to consider. Such as SMS, MMS, APPs, Data, Analytics, CRM, administration for a comprehensive marketing and loyalty programs.

Understanding the available options, cost and their effectiveness as customized to your specific business and budget is what makes for smart business. But, one thing for sure nothing ventured nothing gained! So, step out of your comfort zone and be pro-active!

The marketing game field has changed, your marketing strategy needs to adjust accordingly. Mobile marketing is the new playing field as the above factoids show… DOC works and plays in the digital marketing trenches keeping abreast of the latest trends and insights. There are many mobile software solutions to help make it affordable and productive for you to get in the game, play, compete and win. The ball is in your court! DOC offers such specialized consulting and services, The "DOC Checkup' is a prerequisite to any specialized consulting services.

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